跑过Popunder或者Popup广告的同学应该都知道PopAds,这是一个以Pop为主的广告交易平台,流量主要来自US、BR、VN、TR、IN等,你可以在上面买到desktop以及mobile流量。PopAds的流量价格出奇的低,质量有好有坏,你需要建立自己的blacklist,这样才会有足够多的高质量流量让你开始赚钱。PopAds采用智能出价策略,即你的实际bid只会比你后面一名的实际出价高10%,类似于Google Adwords广告网络的实时竞价策略。金橙子海外联属营销网需要告诉你的是在PopAds跑campaign,你唯一需要担心的就是点损,这也是众多pop广告网络的通病之一,但PopAds有时候显得尤其严重。PopAds的target选项非常丰富,同时其也给我们准备了非常多的追踪参数,选择自己需要的然后开始跟踪数据吧。
# | Token Name | Token Description |
---|---|---|
1 | [ADBLOCK] | Set to 1 when visitor uses AdBlock or 0 otherwise |
2 | [BID] | Price of the impression |
3 | [BROWSERID] | ID of the visitor browser |
4 | [BROWSERNAME] | Name of the visitor browser |
5 | [CAMPAIGNID] | ID of the campaign |
6 | [CAMPAIGNNAME] | Campaign name |
7 | [CATEGORYID] | ID of the category website target |
8 | [CATEGORYNAME] | Category name of website target |
9 | [COUNTRY] | Country of the visitor |
10 | [DEVICEID] | ID of the visitor device |
11 | [DEVICENAME] | Device name of the visitor |
12 | [FORMFACTORID] | ID of the form factor |
13 | [FORMFACTORNAME] | Form factor name |
14 | [IMPRESSIONID] | Unique ID of the ad impression |
15 | [ISPID] | ID of the ISP of visitor |
16 | [ISPNAME] | Name of the ISP of visitor |
17 | [OSID] | Id of the operating system of visitor |
18 | [OSNAME] | Operating system of visitor |
19 | [QUALITY] | Quality score of the website which triggered the ad impression |
20 | [SCREENRESOLUTION] | Detected screen resolution of the visitor |
21 | [WEBSITEID] | ID of the website that triggered the ad |
PopAds没有给我们提供S2S形式的转化回传解决方案,需要你利用自己的追踪系统来分析数据,然后以此为依据来优化数据。