Mojiva是一个以US流量为主的mobile流量交易平台，总部设在纽约，其每月全球覆盖超过10亿台移动设备，其中2.7亿台来自USA。Mojiva的发布者既包括移动网站运营者，也包括移动应用开发者。其通过独特的智能算法发现相关关键字，并对其进行索引，以便更加精确的匹配相关广告。金橙子海外联属营销网了解到Mojiva的出价方式非常多，包括CPC、CPM、PPC等等。广告格式也是多种多样，包括rich media, video, click-to-call, click-to-form and click-to-play。而且在Mojiva你可以target的选项也非常多，比如：
- Contextual Keywords
- Mobile Web and In-App
- Demographic by Vertical
- GeoTarget Location
- Day-Parting
- Mobile Carrier
- Mobile Operating System
- Mobile Device
同时Mojiva也给我们准备了非常多的Tracking Tokens，以便于我们能够非常细致的了解到campaign的转化情况。由于追踪参数过多，金橙子海外联属营销网建议你选择自己需要的参数来跟踪campaign的运行表现。
| # | Token Name | Token Description |
|---|---|---|
| 1 | %COUNTRYCODE% | Replace with a country code extracted from ad call |
| 2 | %CPID% | Replace with a unique ID of the ad |
| 3 | %DEVICEHEIGHT% | Replace with the device screen height |
| 4 | %DEVICEWIDTH% | Replace with the device screen width |
| 5 | %DID% | Replace with domain (site) ID where the ad impression occurred |
| 6 | %DMA% | Replace with dma (metro) code as entered in the ad call using parameter "dma" |
| 7 | %ELINK% | Replace with an encoded link for tracking the click back to the destination URL |
| 8 | %HEIGHT% | Replace with max image height based on UA passed in the ad call |
| 9 | %LATITUDE% | Replace with the latitude value of the user device (either passed in the ad call or auto detected by IP) |
| 10 | %LINK% | Replace with a link (wrap URL) for tracking the click back to the destination URL |
| 11 | %LINK%?redir= | Replace with a link (wrap URL) for tracking the click back to the destination URL while redirecting to the URL provided by the advertiser |
| 12 | %LONGITUDE% | Replace with the longitude value of the user device (either passed in the ad call or auto detected by IP) |
| 13 | %PHONE_BRAND% | Replace with the corresponding phone brand name from WURFL |
| 14 | %PHONE_MODEL% | Replace with the corresponding phone model name from WURFL |
| 15 | %RANDOM% | Replace with a random number |
| 16 | %REFURL% | Encoded URL of web page where the ad impression occured |
| 17 | %REGIONCODE% | Replace with a region code (a state code in case of US) |
| 18 | %SID% | Impression ID is passed through the landing page |
| 19 | %TIMESTAMP% | Replace with the Unix timestamp |
| 20 | %TRACKURL% | Replace with a link for tracking impressions |
| 21 | %UID% | Unique ID of the visitor |
| 22 | %VAR_androidid% | Android ID (if passed in by publisher) |
| 23 | %VAR_idfa% | IDFA iOS6+ identifierForAdvertising (if passed in by publisher) |
| 24 | %VAR_macaddress% | MAC Address (if passed in by publisher) |
| 25 | %VAR_openudid% | OpenUDID (if passed in by publisher) |
| 26 | %VAR_secureudid% | SecureUDID (if passed in by publisher) |
| 27 | %WIDTH% | Replace with max image width based on UA passed in the ad call |
| 28 | %ZIP% | Replace with zip code as entered in the ad call |
目前为止，Mojiva没有给我们提供S2S形式的转化回传链接，所以需要建立自己的追踪系统，然后利用上面的追踪参数来追踪相关数据。
